Our Official Ta-Hoe Nalu Paddle Festival sponsors make the Ta-Hoe Nalu possible, and we’re very grateful for their support.

Interested in becoming a sponsor? Click here to learn more.


subaruTitle Sponsor

Subaru of America, Inc., (SOA), is the exclusive United States marketer of Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., SOA serves 622 dealers nationwide.



natures-bakeryPresenting Sponsor
Nature’s Bakery

Nature’s Bakery is an all natural snack foods company that supports health conscious living and active lifestyles.

subaru-lithiaLithia Reno Subaru

Lithia Reno Subaru is focused on providing customers with an honest and simpler buying and service experience.

iceaxeAdventure Travel Sponsor
IceAxe Expeditions

Ice Axe Expeditions has been guiding teams across the frozen Arctic Ocean, Antarctica and other remote places on the planet for over ten years.



covaOfficial Clothing Sponsor

COVA is a premium sportswear collection designed for surfing, paddling, fishing, diving, or simply enjoying the view, just add water.

ASJ-headerAdventure Sports Journal

Adventure Sports Journal is your source for California outdoor adventuring. #earnyourbeer


1015KTKE 101.5 Truckee Tahoe Radio

Take a listen to 101.5 FM TRUCKEE TAHOE RADIO today and see what LOCAL and INDEPENDENT radio REALLY sounds like!

goalzeroGoal Zero

GOAL ZERO, innovator of easy-to-use portable solar power products. Charge or Power almost anything from sun: phones, laptops, lights, refrigerators.


GoPro is the world’s leading activity image capture company.

jackeslogoJake’s on the Lake

Since 1978, Jake’s on the Lake has embodied a carefree Tahoe spirit in a “Classic Waterfront Grill” offering superb service, a friendly and casual atmosphere and the finest and freshest food.

kona-brewing-coKona Brewing Company

Kona Brewing Company was started by father and son team Cameron Healy and Spoon Khalsa. The pair had a dream to create fresh, local island brews made with spirit, passion and quality. Their love of Hawaii, and a desire to protect the pristine environment here, brought them to the Big Island to fulfill their vision.

maui-jimMaui Jim Sunglasses

Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii.

north-lake-tahoe-logoNorth Lake Tahoe

Our organization is the leader in presenting North Lake Tahoe as the premier vacation destination in North America.  Lake Tahoe was recently awarded “America’s Best Lake” by the readers of USA Today and awarded # 1 ski destination with Rand McNally and Orbitz, and #1 travel destination with TripAdvisor.  Please visit www.GoTahoeNorth.com for all your lodging needs.



standup-journalStandup Journal

Standup Journal represents the spirit, personalities and jaw dropping images surrounding the standup paddling, paddlesurfing, sup and an overall waterman’s lifestyle of those pursuing the world of naturally powered standup watersports.

supconnectSUP Connect

SUP Connect is world’s #1 stand up paddle (sup) board community and online destination, helping to connect stand up paddlers all around the world.

tahoe-tv-logo-finalTahoe TV

Tahoe TV is your complete source for finding out what’s happening in and around Lake Tahoe. Channels include dining, summer fun, real estate, adventures in Tahoe, resorts, & lodging.

wanuwaterWANU Water

Derived from the combination of WAter + NUtrition, each bottle of WANU offers refreshing fruit flavors and 12 nutrients, including antioxidants and 6 grams of fiber. Low calorie with no sugar or artificial sweeteners, WANU’s clean hydration celebrates healthy living one sip at a time. Wanna WANU?


At Yakima, we believe the outdoors is more fun when shared. Shared with friends. And with family. Shared with goofballs, wingmen, dreamers, crushes and jokers. The more the merrier. Because the outdoors is not just about the adventure, it’s about the stories told, the inside jokes and the shared memories. Memories that remain, long after the trip is over.


Zinka suncare products are endorsed by Dermatologists, professional athletes and outdoor enthusiasts worldwide!