Our Official Ta-Hoe Nalu Paddle Festival sponsors make the Ta-Hoe Nalu possible, and we’re very grateful for their support.

Interested in becoming a sponsor? Click here to learn more.


Title Sponsor

Subaru of America, Inc., (SOA), is the exclusive United States marketer of Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., SOA serves 622 dealers nationwide.


Presenting Sponsor
Kona Brewing Company

Kona Brewing Company was started by father and son team Cameron Healy and Spoon Khalsa. The pair had a dream to create fresh, local island brews made with spirit, passion and quality. Their love of Hawaii, and a desire to protect the pristine environment here, brought them to the Big Island to fulfill their vision.


Lithia Reno Subaru

Lithia Reno Subaru is focused on providing customers with an honest and simpler buying and service experience.


Adventure Travel Sponsor
IceAxe Expeditions

Ice Axe Expeditions has been guiding teams across the frozen Arctic Ocean, Antarctica and other remote places on the planet for over ten years.


Official Clothing Sponsor

COVA is a premium sportswear collection designed for surfing, paddling, fishing, diving, or simply enjoying the view, just add water.


KTKE 101.5 Truckee Tahoe Radio

Take a listen to 101.5 FM TRUCKEE TAHOE RADIO today and see what LOCAL and INDEPENDENT radio REALLY sounds like!


GoPro is the world’s leading activity image capture company.

jackeslogoJake’s on the Lake

Since 1978, Jake’s on the Lake has embodied a carefree Tahoe spirit in a “Classic Waterfront Grill” offering superb service, a friendly and casual atmosphere and the finest and freshest food.


Our tasty water is 100% natural goodness. Hint® is water—just more delicious. Hint Water and Hint Fizz have 0 sugar, 0 diet sweeteners, 0 stevia, 0 preservatives, 0 calories, and 0 GMOs. We promote a policy of 0 fake, and we’re super proud of it!. Hint is pure wholesome water with nothing but natural fruit oils and essences—now there’s a hint-centive you can happily drink to!

standup-journalStandup Journal

Standup Journal represents the spirit, personalities and jaw dropping images surrounding the standup paddling, paddlesurfing, sup and an overall waterman’s lifestyle of those pursuing the world of naturally powered standup watersports.

supconnectSUP Connect

SUP Connect is world’s #1 stand up paddle (sup) board community and online destination, helping to connect stand up paddlers all around the world.

tahoe-tv-logo-finalTahoe TV

Tahoe TV is your complete source for finding out what’s happening in and around Lake Tahoe. Channels include dining, summer fun, real estate, adventures in Tahoe, resorts, & lodging.


At Yakima, we believe the outdoors is more fun when shared. Shared with friends. And with family. Shared with goofballs, wingmen, dreamers, crushes and jokers. The more the merrier. Because the outdoors is not just about the adventure, it’s about the stories told, the inside jokes and the shared memories. Memories that remain, long after the trip is over.

Zeal Optics

ZEAL Optics is a boutique line of sunglasses and goggles born out of this need to create. To define ourselves among the masses of sameness. Defending the desire to be different and embracing the need to constantly evolve.


Zinka suncare products are endorsed by Dermatologists, professional athletes and outdoor enthusiasts worldwide!